The Beatles and D’Addario are joining together to celebrate the 50th anniversary of "Sgt. Pepper’s Lonely Hearts Club Band" with commemorative guitar picks and straps. "Sgt. Pepper" has been called “the most important and influential rock and roll album ever recorded,” and Rolling Stone placed it at Number 1 on its list of the “500 Greatest Albums of All Time.” While it has earned these accolades for being musically groundbreaking, this album was also ahead of its time for being visually striking as well, featuring the first-ever gatefold as opposed to a single vinyl sleeve that included eye-catching graphics. D’Addario is launching picks and straps to commemorate this iconic album and its vivid artwork.